• How to succeed in a product owner interview

    productfern October 13, 2020

    When it comes to a product owner / product manager interview it can be a tricky thing to prepare for. I’ve been on both sides for a product owner interview. For these interviews, the candidates tend to fall into one of three categories: Type 1: You are an expert in your field / sector but haven’t yet done a role as a product owner / manager Type 2: You are…

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  • 7 tools to help manage your product successfully as a product owner

    productfern September 22, 2020

    Being a successful product owner mainly comes down to your behaviours and insights. However, it is always good to have a few tools in your toolkit to help manage your product successfully! There are so many new tools out on the web to help you manage your time, remote work and collaboration. It can be hard sometimes to justify buying or even investing the time in a new tool. All…

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  • A day in the life of – GDS user researcher

    productfern September 15, 2020

    One of the joys of working in product management, business analysis or user research is the variety! No day is the same and the mix of activities constantly changes. Welcome to the ‘day in the life’ series where we profile different roles and what they are up to in an average today. Continuing today with a day in the life of a GDS user researcher. There are many types of…

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  • The Design Thinking Playbook by Lerwick, Link and Leifer book review

    productfern September 8, 2020

    Design thinking has gained in popularity in recent years. It links very closely to user research in terms of putting users at the heart of any design. It follows a similar philosophy as that within Lean and Agile in terms of focusing on testing continually to ensure value. I wanted to learn more about Design Thinking so picked up The Design Thinking Playbook by Lerwick, Link and Leifer. What is…

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  • What is the difference between a product and a service?

    productfern August 30, 2020

    It can depend on what sector you work in, but the conversation around services and products has taken off in recent years. The government digital service (GDS) has introduced the concepts of services and product in their service manual. This is the key standard which government digital teams must follow. These concepts have also expanded into other sectors. But it can be hard to get your head around what a…

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  • How to combine product management and user research

    productfern August 19, 2020

    If you are a product owner, then one of the best things you can do is combine product management and user research. User research and user experience will provide extensive value to your product. Your product could be anything from an internal software product used by a handful of users, to a product out on the web used by thousands. It doesn’t matter – if your product has users then…

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  • A day in the life of – agile product owner

    productfern July 25, 2020

    One of the joys of working in product management, business analysis or user research is the variety! No day is the same and the mix of activities constantly changes. Welcome to the ‘day in the life’ series where we profile different roles and what they are up to in an average today. Starting off with an agile product owner. As I talked about in the ‘what is product ownership?‘ post,…

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  • What is the difference between a business analyst and a product owner?

    productfern July 3, 2020

    Ah, the age old question, what is the difference between a business analyst and a product owner? I think it’s a question asked many times because it’s one which doesn’t have a simple answer. Often your opinion of which is which and even which is better depends on what you’ve been exposed to. Organisations may have a preference for business analysts, product owners, both or even neither! It also starts…

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  • 10 articles to help build your user research skills

    productfern June 29, 2020

    User research is such an important part of your toolkit – whether as a user researcher or as a business analyst. Initially it can be hard to understand how to build your user research skills. By reading these 10 articles not only will you start to build your user research skills but you’ll have ten new areas to search for excellent user research content. Building your user research skills These…

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  • Where to start as a business analyst

    productfern June 21, 2020

    One of the biggest questions you might have is where to start as a business analyst?! You’ve got a new project, a new role or just the opportunity to try out some business analysis in your current job. But where do you go from there? What are some of the steps you can follow to make sure you start strong? As business analysis can vary based on your organisation, it…

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